C.L. Smith, a Novvia Group Company Information
Summary
C.L. Smith, a Novvia Group Company, has been crafting packaging solutions in St. Louis, Missouri since 1975. With 100‑200 employees, the firm designs, manufactures, distributes and certifies packaging products for clients that require UN certification. Revenue sits between $10 million and $50 million as part of its Greater St. Louis Metropolitan Area operations.
The team is led by Vice President Carla Russo, who oversees sales; Leslie Licavoli heads business development; John Wichlenski drives sourcing and additional growth initiatives. Key operational roles include transportation coordination by Cindy Holman, warehouse management through Doug Gabel, and project leadership from Brian Winkeler. The company’s design expertise is supported by packaging consultants Bryan Corbett, Mark Koking, Pamela Slaten, Eric Fortman and others. Category sourcing falls under Colton Lucas, while account relationships are maintained by Will Franklin Mason and Avery Teague.
| Website | clsmith.com |
| Social Links |    |
| Phone Number | 800-264-1202 |
| Industries | |
| Headquarters Address | 1311 South 39th Street, St. Louis, Missouri, 63110 US |
| Company Size | 100-200 employees |
| Specialities & Services | Manufacturer, Designer, Distributor, UN Certifier |
| DMA Code | Greater St. Louis Metropolitan Area |
| Founded | 1975 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Acquired |
| Updated: | 2026-09-14 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1967 | Privately Held | 100 - 250 | |
| 1991 | Privately Held | 25 - 100 | |
| 1959 | Privately Held | 25 - 100 | |
| 1929 | Privately Held | 100 - 250 |
Estimated Website Traffic
The chart shows a decline in traffic to the clsmith.com website. In August, traffic decreased to 6519, compared to 8224 in the previous month. The highest traffic in 2026 was recorded in May, reaching 9705 visits.
Workforce Turnover
Number of staff members switched
Departmental Headcount Distribution
Corporate Tenure Analytics
Workforce Experience Insights
5% have been with the company for 1 to 2 years10% have been with the company for 5 to 7 years15% have been with the company for 8 to 10 years70% have been with the company for more than 11 years
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