BWS: Detailed Company Information & Corporate Profile

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Summary

BWS is an independent Australian retailer headquartered in Sydney, specialising in a broad range of alcoholic beverages including beer, wine, spirits, RTD, cider and champagne. Founded in 2001, the company has grown to employ between 5,000 and 10,000 people and generates annual revenue in the $1 billion‑$5 billion bracket.

The organisation is guided by President Karen Berry, with key operational roles filled by Lloyd Kelly as Head of eCommerce, Sarah Chegwidden overseeing Retail Marketing & Planning, and Enzo Alviano managing finance partnerships.

Front‑line staff include store managers such as Ashlee Haddow, multisite manager James Falconer, customer service assistant Hayden van Kuyk, and various team members across the network.

BWS Websitebws.com.au
Industries
BWS Headquarters AddressSydney, AU
Company Size5000-10000 employees
Specialities & ServicesBeer, Wine, Spirits, RTD, Cider, Champagne
Founded2001
Estimated Annual Revenue$1B - 5B
Operating StatusIndependent Company
Updated:2026-11-09

Estimated Website Traffic

The chart shows a decline in traffic to the bws.com.au website. In September, traffic decreased to 2227170, compared to 2247239 in the previous month. The highest traffic in 2026 was recorded in January, reaching 4038111 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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BWS's workforce includes employees across a wide range of tenure levels.

1% have been with the company for less than 1 year5% have been with the company for 1 to 2 years15% have been with the company for 3 to 4 years17% have been with the company for 5 to 7 years19% have been with the company for 8 to 10 years43% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from BWS
Karen Berry
Karen BerryPresident
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Lloyd Kelly
Lloyd KellyHead of eCommerce - BWS & Group Partnerships
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Sarah Chegwidden
Sarah ChegwiddenHead of Retail Marketing & Planning
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Enzo Alviano
Enzo AlvianoFinance Business Partner
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ashlee haddow
ashlee haddowStore Manager
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James Falconer
James FalconerMultisite Manager
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Joshua Shelly
Joshua ShellyTeam Member
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Betsy Skinner
Betsy SkinnerCare Giver and Companion
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David Murphrey
David MurphreyChief Mechanical Inspector
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Darian Chun
Darian ChunBoard of Director for BWS
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Jayden Ho
Jayden HoStore All Rounder
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Jakob Lowe
Jakob LoweSenior Retail Member
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Rooney Lee
Rooney LeeRetail Assistant
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Blair Jowett
Blair JowettRetail Assistant
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Kiara Rowbottom
Kiara RowbottomTeam Member
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Rory Jette
Rory JetteSalesperson
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BWS Corporate Information: FAQ

BWS operates in the Retailing industries. More details can be found on the official website: bws.com.au.
BWS has offices located in Sydney, AU.
The headquarters of BWS are located in Sydney, Australia.
BWS currently employs 5000-10000 people.

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