Bushnell: Detailed Company Information & Corporate Profile
Summary
Bushnell is a U.S.-based subsidiary in Overland Park, Kansas that has been delivering consumer goods since its founding in 1948. With an employee base of 200 to 500 people, the company operates within the Kansas City Metropolitan Area and serves markets under SIC code 3690.
The brand specializes in sports optics, GPS devices, game cameras, eyewear, outdoor technology, and golf equipment, positioning itself at the intersection of performance gear and outdoor exploration. Bushnell’s product portfolio supports athletes and enthusiasts who demand precision and durability across a variety of recreational activities.
Leadership includes CFO Michael Taylor, Global Sales Director Marc Morelli, Director of Sales Tim Wagstaff, and partner Rod Bushnell among others such as QA coordinator Rob Danner and National Account Manager Brad McNutt. The organization generates annual revenue between $50 million and $100 million, reflecting its established presence in the consumer goods sector.
| Bushnell Website | bushnell.com |
| Social Links |    |
| Phone Number | (800) 423-3537 |
| Industries | |
| Bushnell Headquarters Address | 9200 Cody, Overland Park, Kansas, 66214 US |
| Company Size | 200-500 employees |
| Specialities & Services | Sports Optics, GPS, Game Cameras, Eyewear, Outdoor Technology, Golf |
| SIC Code | 3690 |
| DMA Code | Kansas City Metropolitan Area |
| Founded | 1948 |
| Estimated Annual Revenue | $50M - 100M |
| Operating Status | Subsidiary |
| Updated: | 2026-10-19 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2011 | Privately Held | 25 - 100 | |
| 1981 | Nonprofit | 250 - 500 | |
| 2009 | Nonprofit | 100 - 250 | |
| 1982 | Public Company | 5.0K - 10K |
Subsidiaries and Affiliated Companies
Estimated Website Traffic
The chart shows a decline in traffic to the bushnell.com website. In September, traffic decreased to 170384, compared to 178751 in the previous month. The highest traffic in 2026 was recorded in February, reaching 272187 visits.
Workforce Turnover
Length of Employment
Bushnell's workforce includes employees across a wide range of tenure levels.
3% have been with the company for 3 to 4 years10% have been with the company for 5 to 7 years10% have been with the company for 8 to 10 years77% have been with the company for more than 11 years
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Bushnell Corporate Information: FAQ
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