Build-A-Bear Workshop: Detailed Company Information & Corporate Profile
Summary
Build‑A‑Bear Workshop, founded in 1997, operates out of St Louis, Missouri within the Greater St. Louis Metropolitan Area. The independent company specializes in toys and stuffed animals, offering an experiential retail format that attracts children, families, and kids retailers.
With a workforce of 5,000‑10,000 employees, the firm generates between $500 million and $1 billion in annual revenue. Its product range spans bears and other plush toys while emphasizing hands‑on engagement through workshops.
Leadership includes Vice Presidents Amanda Meyer (Global Talent and Culture), Ray Mueller (Controller & Treasurer), Peter Lythgoe (Stores), and Chief Workshop Manager Stephanie Rafla, among others who guide product design, merchandising, visual production, and district management.
| Build-A-Bear Workshop Website | buildabear.com |
| Social Links |   |
| Phone Number | 18777892327 |
| Industries | |
| Build-A-Bear Workshop Headquarters Address | 1954 Innerbelt Business Center Dr, St Louis, Missouri, 63114 US |
| Company Size | 5000-10000 employees |
| Specialities & Services | toys, bears, stuffed animals, entertainment, Experiential, Children, Retail, Kids Retail, Family Retail, Experiential Retail |
| Technologies | Akamai, Bootstrap, jQuery, Cloudflare, Stimulus, Flask, AWS CloudFront, PHP, ASP.NET, Material UI |
| DMA Code | Greater St. Louis Metropolitan Area |
| Founded | 1997 |
| Estimated Annual Revenue | $500M - 1B |
| Operating Status | Independent Company |
| Updated: | 2026-09-20 |
Build-A-Bear Workshop Org Chart
Chief Executive Officer
Chief Executive Officer
C-Level
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1998 | Public Company | 500 - 1.0K | |
| 1990 | Privately Held | 250 - 500 | |
| 1968 | Privately Held | 100 - 250 | |
| 1995 | Public Company | 500 - 1.0K |
Estimated Website Traffic
The chart shows a decline in traffic to the buildabear.com website. In August, traffic decreased to 3758165, compared to 4626712 in the previous month. The highest traffic in 2026 was recorded in March, reaching 6331009 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Build-A-Bear Workshop's workforce includes employees across a wide range of tenure levels.
1% have been with the company for less than 1 year4% have been with the company for 1 to 2 years8% have been with the company for 3 to 4 years18% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years51% have been with the company for more than 11 years
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Build-A-Bear Workshop Corporate Information: FAQ
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