Business Applications division of Atlantic Information
Summary
Business Applications division of Atlantic is a Danvers‑based software development firm that has delivered technology solutions since 1994. With a workforce of 200–500 professionals, the company generates between $10 million and $50 million in annual revenue.
The division specializes in customer‑relationship management and enterprise resource planning solutions, offering Sugar CRM, Sage 100, Sage 300, Salesforce.com, Intacct, Microsoft Dynamics, HubSpot, Act-On Marketing Automation, Drift, Conversica, Zendesk, Power BI, and other digital transformation tools. Its services also cover vendor selection, solution blueprinting, artificial intelligence integration, growth enablement, business consulting, marketing automation, customer experience design, and ERP implementation.
Key leaders include Vice President Maureen McLaughlin, Founder and CEO Eyal Braun—who also heads Security & Cyber GTM—, VP of Sales Peter Lawley, Director of Marketing Sarah Reed, and Chief Operating Officer Theresa Conway. The executive team is rounded out by CEO and Partner Abdulridha Saleh, Senior ERP Engineer Brian Cox, Project Manager Michael Clarage, Solutions Architect John Boyes, Business Process Manager Melissa Matheson, and several other specialists such as Account Manager Jessica Hancox and Senior Strategic Account Executive Chris Farnum.
| Website | brainsell.com |
| Phone Number | 866-356-2654 |
| Industries | |
| Headquarters Address | 55 Ferncroft Road, Danvers, MA, 01923 US |
| Company Size | 200-500 employees |
| Specialities & Services | Sugar CRM, Sage 100, Sage 300, Salesforce.com, Intacct, Vendor Selection, Act-On Marketing Automation, Hubspot, Drift, Conversica, Zendesk, Power BI, Data, Digital transformation, Solution blueprinting, Artificial Intelligence, Growth Enablement, Microsoft Dynamics, Business Consulting, CRM, Marketing Automation, Customer Experience, ERP |
| Founded | 1994 |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-09-14 |
Business Applications division of Atlantic Org Chart
Chief Executive Officer
C-Level
Estimated Website Traffic
The chart shows a decline in traffic to the brainsell.com website. In September, traffic decreased to 1683, compared to 2214 in the previous month. The highest traffic in 2026 was recorded in February, reaching 3986 visits.
Workforce Turnover
Number of staff members switched
Corporate Tenure Analytics
Workforce Experience Insights
15% have been with the company for 1 to 2 years15% have been with the company for 3 to 4 years15% have been with the company for 5 to 7 years15% have been with the company for 8 to 10 years38% have been with the company for more than 11 years
FAQ
Data Privacy
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