Blue Triangle: Detailed Company Information & Corporate Profile
Summary
Blue Triangle, founded in 2011, is an independent software development firm headquartered in Glen Allen, Virginia, within the Richmond Metropolitan Area. The company employs between 10 and 50 professionals and reports annual revenue in the $1‑$10 million range.
Its technical expertise centers on digital experience analytics, marketing analytics, web performance analytics, customer journey analytics, tag governance, digital performance analytics, and campaign analytics, positioning it as a specialist provider of end‑to‑end analytic solutions for digital environments.
Key leaders include Mohamed Salim as Founder & CEO, Lance Ullom serving as Chief Executive Officer, Nick Paladino overseeing solutions architecture, Chuck Moxley leading marketing efforts, Lance Buchholz directing revenue generation, and Amir Rozenberg heading product development. The organization also features a robust customer success team led by Emily Salzer and supported by senior engineers Mark Kosierowski and technical managers such as Andy Singh.
| Blue Triangle Website | bluetriangle.com |
| Social Links |  |
| Phone Number | 877-258-3107 |
| Industries | |
| Blue Triangle Headquarters Address | 4551 Cox Rd, Glen Allen, Virginia, 23060 US |
| Company Size | 10-50 employees |
| Specialities & Services | Digital Experience Analytics, Marketing Analytics, Web Performance Analytics, Customer Journey Analytics, Tag Governance, Digital Performance Analytics, Campaign Analytics |
| Technologies | HubSpot CMS, jQuery, jsDelivr, Cloudflare, Contentful, Flask, Laravel |
| SIC Code | 7372 |
| NAICS Code | 334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers |
| DMA Code | Richmond Metropolitan Area |
| Founded | 2011 |
| Estimated Annual Revenue | $1 - 10M |
| Operating Status | Independent Company |
| Updated: | 2026-09-25 |
Blue Triangle Org Chart
Chief Executive Officer
Chief Executive Officer
C-Level
Chief Product Officer
Chief Technology Officer
Chief Marketing Officer
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2008 | Public Company | 1.0K - 5.0K | |
| 2008 | Public Company | 25 - 100 | |
| 2008 | Public Company | 1.0K - 5.0K | |
| 2008 | Privately Held | 250 - 500 |
Estimated Website Traffic
The chart shows a decline in traffic to the bluetriangle.com website. In September, traffic decreased to 6424, compared to 7809 in the previous month. The highest traffic in 2026 was recorded in January, reaching 10645 visits.
Workforce Turnover
Length of Employment
Blue Triangle's workforce includes employees across a wide range of tenure levels.
15% have been with the company for 1 to 2 years15% have been with the company for 3 to 4 years23% have been with the company for 5 to 7 years15% have been with the company for 8 to 10 years31% have been with the company for more than 11 years
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Blue Triangle Corporate Information: FAQ
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