Instant beauty solutions, irreverent names and creative packaging…Benefit Cosmetics knows makeup doesn’t have to be serious to look good. In 1976, Jean and Jane Ford, the “fake it” twins, created a quirky San Francisco makeup boutique with a whimsical candy store atmosphere. The twins successfully built Benefit Cosmetics into one of the fastest growing global beauty brands. In 1999, the company joined Louis Vuitton Moët Hennessy (LVMH), the world’s leader in luxury brands. Currently, Benefit’s high-quality, feel-good products can be found at over 4,000 counters in more than 35 countries.
makeup, cosmetics, skincare, fragrance
San Francisco, CA, United States