Barrows: Detailed Company Information & Corporate Profile

Summary

Barrows is a New York‑based promotion specialist that has been delivering shopper experience solutions since 1990. The firm focuses on turning retail concepts into measurable sales gains through shopper conversion, product design, and omni‑channel strategies that integrate mobile rewards and connected store technology.

Its portfolio covers everything from in‑store displays and pop‑ups to full‑retail space design, with a particular emphasis on creating immersive environments that drive foot traffic and lift conversion rates across physical and digital channels. The company blends creative strategy with technical execution, providing end‑to‑end services that range from concept development to production and quality assurance.

Barrows operates as an independent organization of 500–1,000 professionals and generates annual revenue between $100 million and $500 million. Leadership is anchored by CEO Kristina Kovar, owner Don Barrows, and a core team that includes Head of Operations Felipe Porro, Senior Vice President Misia Machnowski, Product Designer Ryan Robichaux, and several associate directors who manage client partnerships and creative development.