Backroads: Detailed Company Information & Corporate Profile
Summary
Backroads is an independent tourism company headquartered in Berkeley, CA. Founded in 1979, it operates with a team of 1000-5000 employees and generates revenue between $100M and $500M annually. Classified under SIC code 7900 and serving the San Francisco Bay Area DMA.
Leadership includes Executive Vice Presidents Avery Hale and Jarrod Silva; regional leaders Lilly Sterr, Erin Barr (Senior Regional Field Lead & Walking Segment Owner), Andrew, Callum Beals, Nick Lehwald, Kara Lungmus, Sean Harrington (Chief Operating Officer), Hilary Lex, John Kruchoski, Clarissa Merlo (Experience Manager | Operations & Client Experience), Lara, Anna and Ruth. The company remains independent with a focus on tourism experiences.
| Backroads Website | backroads.com |
| Phone Number | 8004622848 |
| Industries | |
| Backroads Headquarters Address | 801 Cedar St, Berkeley, CA, 94710 US |
| Company Size | 1000-5000 employees |
| SIC Code | 7900 |
| DMA Code | San Francisco Bay Area |
| Founded | 1979 |
| Estimated Annual Revenue | $100M - 500M |
| Operating Status | Independent Company |
| Updated: | 2026-09-09 |
Backroads Org Chart
Chief Executive Officer
C-Level
Chief Operating Officer
Chief Technology Officer
Chief Experience Officer
General Manager
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1996 | Privately Held | 100 - 250 | |
| 1966 | - | 100-200 | |
| 1988 | - | 10-50 | |
| 1986 | - | 1-10 |
Estimated Website Traffic
The chart shows a decline in traffic to the backroads.com website. In August, traffic decreased to 262872, compared to 291118 in the previous month. The highest traffic in 2026 was recorded in March, reaching 522371 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Backroads's workforce includes employees across a wide range of tenure levels.
1% have been with the company for less than 1 year9% have been with the company for 1 to 2 years10% have been with the company for 3 to 4 years13% have been with the company for 5 to 7 years16% have been with the company for 8 to 10 years51% have been with the company for more than 11 years
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Backroads Corporate Information: FAQ
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