Backcountry: Detailed Company Information & Corporate Profile
Summary
Backcountry, headquartered in Park City, UT, has been operating since 1996 as a retailer of specialty outdoor equipment. The company blends traditional retail with an advanced e‑commerce platform to serve enthusiasts who demand high‑quality gear and innovative technology solutions.
With a workforce ranging from one thousand to five thousand employees, Backcountry drives revenue between $100 million and $500 million each year. Its core specialties include retail, e‑commerce, specialty outdoor equipment, and technology integration that enhances the customer experience across all channels.
The leadership roster features Taylor Buck as Head of Creative, John St Juliana as Senior Vice President Marketing, and Joe Torreano as Vice President of Product and UX, among others such as Mickell Walker (VP FP&A) and Alex Quitiquit (VP Strategic Merchandising). This team steers Backcountry’s strategy from creative vision to financial planning, ensuring the brand remains responsive to evolving outdoor markets.
| Backcountry Website | backcountrycorp.com |
| Industries | |
| Backcountry Headquarters Address | 2855 E Cottonwood Parkway, Salt Lake City, Utah, 84121 US |
| Company Size | 1000-5000 employees |
| Specialities & Services | Retail, e-Commerce, Specialty Outdoor Equipment, Technology |
| Technologies | jQuery, Stimulus, AWS CloudFront, Flask, ASP.NET, Laravel, Bootstrap |
| Founded | 1996 |
| Estimated Annual Revenue | $100M - 500M |
| Updated: | 2026-09-13 |
Estimated Website Traffic
The chart shows a decline in traffic to the backcountrycorp.com website. In August, traffic decreased to 12178, compared to 14692 in the previous month. The highest traffic in 2026 was recorded in March, reaching 22672 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Backcountry's workforce includes employees across a wide range of tenure levels.
1% have been with the company for less than 1 year3% have been with the company for 1 to 2 years13% have been with the company for 3 to 4 years23% have been with the company for 5 to 7 years23% have been with the company for 8 to 10 years37% have been with the company for more than 11 years
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Backcountry Corporate Information: FAQ
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