Athletes First: Detailed Company Information & Corporate Profile

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Summary

Athletes First is a sports entertainment firm headquartered in Laguna Hills, California, founded in 2001. With a team of 100‑200 employees, the company reports revenues between $50 million and $100 million.

The organization is guided by CEO Brian Murphy and senior leaders including Vice Presidents Joe Ferrari, AJ Stevens, William Petok, Dan Gyves, Bryan Burney, and Executive Vice President Gideon Cohen overseeing broadcasting and new media.

Additional key personnel include Anthony Taylor in creative strategy, Mark Humenik as general counsel, Maddy Valero managing people and culture, and Kiaran Kelly supporting team sports operations.

Athletes First also features a diverse roster of athletes such as PolinenI Ajay Kumar, Musharraf Khan, and interns like Max Ferregur.

The firm maintains a strong presence in athlete representation and media production within the sports entertainment sector.

Athletes First Websiteathletesfirst.net
Industries
Athletes First Headquarters Address23091 Mill Creek Dr, Laguna Hills, CA, 92653 US
Company Size100-200 employees
Founded2001
Estimated Annual Revenue$50M - 100M
Updated:2026-10-05

Estimated Website Traffic

The chart shows a decline in traffic to the athletesfirst.net website. In September, traffic decreased to 7255, compared to 9419 in the previous month. The highest traffic in 2026 was recorded in June, reaching 10782 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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Athletes First's workforce includes employees across a wide range of tenure levels.

9% have been with the company for 1 to 2 years13% have been with the company for 3 to 4 years13% have been with the company for 5 to 7 years13% have been with the company for 8 to 10 years52% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from Athletes First
Jennifer Thatcher
Jennifer ThatcherVice President Client Relations
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Joe Ferrari
Joe FerrariVice President, College Representation
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Bryan Burney
Bryan BurneySenior Vice President
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AJ Stevens
AJ StevensVice President of Client Strategy
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Gideon Cohen
Gideon CohenExecutive Vice President, Broadcasting and New Media
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William Petok
William PetokVice President, Broadcasting and New Media
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Dan Gyves
Dan GyvesSenior Vice President of Sales
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John Noonan
John NoonanVice President of Basketball
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Brian Murphy
Brian MurphyFounder & CEO
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Anthony Taylor
Anthony TaylorHead of Creative & Strategy
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Keely Sullivan
Keely SullivanPartnership Development at Athletes First
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Maddy Valero
Maddy ValeroPeople and Culture Manager
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Max Ferregur
Max FerregurFootball Divison Intern
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William Friedman
William FriedmanDirector, Legal & Business Affairs, and Research
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Athletes First Corporate Information: FAQ

Athletes First operates in the Sports Entertainment industries. More details can be found on the official website: athletesfirst.net.
Athletes First has offices located in Laguna Hills, US.
The headquarters of Athletes First are located in Laguna Hills, United States.
Athletes First currently employs 100-200 people.

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