AppDirect: Detailed Company Information & Corporate Profile
Summary
AppDirect is an independent IT services firm founded in 2009 and based in San Francisco’s Bay Area. It provides a cloud‑service marketplace and management platform that enables businesses to distribute applications, build subscription commerce, and participate in the digital economy.
Its solutions span end‑to‑end cloud commerce, cloud service distribution, and subscription‑based models, positioning it as a comprehensive vendor‑agnostic ecosystem for enterprises seeking agile access to software.
With 500–1,000 employees, AppDirect’s annual revenue falls between $500 million and $1 billion. It operates under SIC code 7372 and serves the broader IT services sector.
The executive team includes Chairman & CEO Nicolas Desmarais, Vice President of Sales Jason DiFulvio, and Vice President of Engineering Ron Pragides, among others who guide product, sales, engineering, and support functions across the organization.
| AppDirect Website | appdirect.com |
| Social Links |    |
| Phone Number | 415-655-1753, 415-852-3919 |
| Industries | |
| AppDirect Headquarters Address | 650 California St., San Francisco, CA, 94108 US |
| Company Size | 500-1000 employees |
| Specialities & Services | Cloud service marketplace and management platform, Cloud service and application distribution, Digital Economy , End-to-End cloud commerce platform , Subscription Commerce |
| Technologies | HubSpot CMS, unpkg, Cloudflare, Webpack, Flask, Spring, AWS CloudFront, Magento, PHP, ASP.NET |
| SIC Code | 7372 |
| NAICS Code | 334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers |
| DMA Code | San Francisco Bay Area |
| Founded | 2009 |
| Estimated Annual Revenue | $500M - 1B |
| Operating Status | Independent Company |
| Updated: | 2026-09-17 |
AppDirect Org Chart
Chief Executive Officer
C-Level
Chief People Officer
Chief Financial Officer
Chief Revenue Officer
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2014 | Privately Held | 100 - 250 | |
| 2016 | - | 200-500 | |
| 2013 | - | 200-500 | |
| 2005 | - | 1000-5000 |
Subsidiaries and Affiliated Companies
Estimated Website Traffic
The chart shows a decline in traffic to the appdirect.com website. In August, traffic decreased to 172314, compared to 296295 in the previous month. The highest traffic in 2026 was recorded in May, reaching 322479 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
AppDirect's workforce includes employees across a wide range of tenure levels.
4% have been with the company for less than 1 year7% have been with the company for 1 to 2 years36% have been with the company for 3 to 4 years13% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years22% have been with the company for more than 11 years
Companies Similar to AppDirect
AppDirect Corporate Information: FAQ
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