American Tack & Hardware: Detailed Company Information & Corporate Profile
Summary
American Tack & Hardware, established in 1937 and headquartered in Brookfield, Wisconsin, has built a reputation for providing an extensive range of consumption‑goods products that span from wallplates and switch plates to battery‑operated lighting, rope lights, tape lights, security lights and smart home solutions such as Wi‑Fi products, lighting controls, timers, dimmers and night lights. The company’s portfolio also includes specialty fixtures, interior design accessories and consumer electronics designed for modern living spaces.
With a workforce of 100–200 employees and annual revenue between $10 million and $50 million, American Tack & Hardware operates under SIC codes 3577, 3576, 3575, and 3600. The organization’s leadership team features Allison Van Camp coordinating sales and marketing, Celia Carroll overseeing industrial design and product management, Ben Broehm as chief commercial officer, along with a dedicated group of managers in accounting, national accounts, product development, information technology, and customer service.
| American Tack & Hardware Website | amertac.com |
| Social Links |  |
| Phone Number | 610-336-1330 |
| Industries | |
| American Tack & Hardware Headquarters Address | 12745 W Capitol Dr, Brookfield, Wisconsin, 53005 US |
| Company Size | 100-200 employees |
| Specialities & Services | Wallplates, Under Cabinet Lighting, Battery Operated Lighting, Home Improvement, WiFi Products, Lighting Controls, Timers, Dimmers, Consumer Electronics, Night Lights, Specialty Lighting, Smart Products, Smart Home, Home Decor, Interior Design, Rope Lights, Tape Lights, Security Lights, Switch Plates, Fixtures |
| SIC Code | 3577, 3576, 3575, 3600 |
| NAICS Code | 334118 Computer Terminal and Other Computer Peripheral Equipment Manufacturing, 333316 Photographic and Photocopying Equipment Manufacturing, 334418 Printed Circuit Assembly (Electronic Assembly) Manufacturing, 334613 Blank Magnetic and Optical Recording Media Manufacturing |
| Founded | 1937 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Acquired |
| Updated: | 2026-10-09 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2001 | Privately Held | 25 - 100 | |
| 1982 | Privately Held | 25 - 100 | |
| - | - | 100 - 250 |
Estimated Website Traffic
The chart shows a growth in traffic to the amertac.com website. In September, traffic increased to 481, compared to 409 in the previous month. The highest traffic in 2026 was recorded in September, reaching 481 visits.
Workforce Turnover
Length of Employment
American Tack & Hardware's workforce includes employees across a wide range of tenure levels.
5% have been with the company for 1 to 2 years5% have been with the company for 3 to 4 years5% have been with the company for 5 to 7 years15% have been with the company for 8 to 10 years70% have been with the company for more than 11 years
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American Tack & Hardware Corporate Information: FAQ
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