Alpaca: Detailed Company Information & Corporate Profile
Summary
Alpaca is an independent company headquartered in San Mateo, California that specializes in financial technology solutions for traders and investors. Founded in 2017, the firm employs between 200 and 500 people and generates annual revenue in the $100 million to $500 million range.
The platform delivers algorithmic trading tools through APIs, supports crypto and stock markets, and offers embedded fintech capabilities for investing apps. Alpaca’s service suite is built for developers who need rapid integration of market data, order execution, and account management features.
Leadership drives the company’s strategy: CEO Karen Borchert leads a team that includes Head of Treasury & Capital Markets Russell Tanner, Vice President of Legal Edward Nasti, CFO Tammy Cao Wetterwald, Marketing Vice President Kimberly Bailey, Sr. Technical Product Owner Jerry Dorsey, and others across operations, customer success, trading, and design.
| Alpaca Website | alpaca.markets |
| Social Links |  |
| Phone Number | 650-489-2017 |
| Industries | |
| Alpaca Headquarters Address | 3 E 3rd Ave, San Mateo, California, 94401 US |
| Company Size | 200-500 employees |
| Specialities & Services | Finance, Trading, Fintech, Algorithm Trading, Investing, platform, quant, trading bot, API, Developer, crypto, crypto trading, embedded fintech, stock trading, investing apps |
| SIC Code | 7373 |
| NAICS Code | 541512 Computer Systems Design Services |
| DMA Code | San Francisco Bay Area |
| Founded | 2017 |
| Estimated Annual Revenue | $100M - 500M |
| Operating Status | Independent Company |
| Updated: | 2026-09-10 |
Alpaca Org Chart
Chief Executive Officer
C-Level
Chief Risk Officer
Chief Financial Officer
Chief Compliance Officer
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2012 | Privately Held | 100 - 250 | |
| 2001 | Privately Held | 250 - 500 | |
| 1996 | Privately Held | 25 - 100 |
Estimated Website Traffic
The chart shows a decline in traffic to the alpaca.markets website. In August, traffic decreased to 196338, compared to 270227 in the previous month. The highest traffic in 2026 was recorded in May, reaching 280819 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Alpaca's workforce includes employees across a wide range of tenure levels.
4% have been with the company for less than 1 year18% have been with the company for 1 to 2 years11% have been with the company for 3 to 4 years21% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years29% have been with the company for more than 11 years
Companies Similar to Alpaca
Alpaca Corporate Information: FAQ
Data Privacy
GDPR COMPLIANT
SignalHire complies with the General Data Protection Regulation (GDPR). SignalHire follows GDPR requirements, including but not limited to rights of data subjects to access, correct, or delete their personal information and supports the right to be forgotten.
CCPA COMPLIANT
SignalHire is CCPA-compliant and provides California residents the right to know, access, opt out, and request deletion of their personal data.
