Serena

Serena: Email & Phone Number

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Independent Expert Consultant | AI Commercialization, GTM Strategy & Digital Commerce at Coleman Research|China

Position:

Independent Expert Consultant | AI Commercialization, GTM Strategy & Digital Commerce at Coleman Research

Location:

China

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Last updated: 2026-07-22
Updated: 2026-07-22

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Work Experience 17 years

Independent Expert Consultant | AI Commercialization, GTM Strategy & Digital Commerce at Coleman Research

Jul 2026 - Current

Senior Marketing & Digital Consultant | AI Transformation | Digital Commerce at Self-employed

Sep 2025 - Current

Global Product & Program Manager – Commercial Cloud Growth | AI & Data Insights at Microsoft

Jul 2024 - Aug 2025

Sr. Commercial Store Program Manager/Support Planner - Europe at Microsoft

Jun 2023 - Jul 2024

Commercial Store Program Manager/Support Planner APAC at Microsoft

Aug 2022 - May 2023

Partner Technical Advisor APAC at Microsoft

Jun 2019 - Sep 2022

Senior Manager, Enterprise Account & Industrial Solutions at ZKH Industrial Supply Co., Ltd.

Aug 2018 - May 2019

Commercial Marketing & Customer Strategy Manager at Bosch China

Oct 2013 - Oct 2017

International Customer Solutions Engineer at Wuhan Huaray Precision Laser Co.,Ltd.

Jul 2009 - Oct 2013

Serena started working in 2009, then the employee has changed 5 companies and 8 jobs. On average, Serena works for one company for 1 year 10 months.

Serena is proficient in Chinese and English. Their professional focus is Agile & Waterfall Methodologies, AI Agents, and AI for Business across 3 core areas.

Serena holds AI Agents for Product Leaders, Growth Marketing Foundations, and Product Management: Building a Product Roadmap certifications and has been awarded CSS Award Winner in Q1 of FY24, CSS Impact Award, and One Microsoft

Education

The Wharton School

Master of Business Administration - MBA at Wuhan University

Bachelor of Engineering at 华中科技大学

Executive Master of Business Administration at The Wharton School

Executive Master of Business Administration at Northwestern University - Kellogg School of Management

Serena Namesakes

Name
Company
Position
Serena
Patient Access Supervisor
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Serena
Ningbo Tinsun Electric Co., Ltd.
Sales Manager
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Serena
Datacenter Technician III
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Other employees at Coleman Research

Name
Company
Position
Ray Ifuku
Client Associate
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Group Capt Adarsh Sidharth
Senior Consultant
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Rachel Weissman
Client Associate
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Ron Ng
Client Associate, Global Fulfillment
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Elena Dante
Global Fulfillment Associate
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Masayuki Ogata
Co Head of Global ENS
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Manami Sugiyama
Client Associate
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Maiko Takiguchi
General Manager, APAC
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Sayaka Joannes
Global Fulfillment, Associate
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Kanna Satake
Team Lead
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