Theory: Detailed Company Information & Corporate Profile
Summary
Theory is an independent American clothing company headquartered in New York City, founded in 1997. With a workforce of between five hundred and one thousand employees, the firm generates annual revenue in the range of $100 million to $500 million. The brand operates within the New York Metropolitan Area under SIC code 2300, specializing in apparel across global markets.
Leadership is anchored by CEO James Kelly, supported by vice presidents responsible for worldwide men’s merchandising (Jared Tam), human resources operations (Rochelle May), merchandise planning (Steven Larson), ecommerce (Brett Heller), logistics and distribution (John Moroz), sustainability (Gonzalo Pertile), store design and construction (Joshua Bailey), financial planning & analysis (Kristen Owen), and marketing (Jennifer). The team also includes a senior executive assistant (Amy Torres) and a business development lead (Celia Zeng).
| Theory Website | theory.com |
| Social Links |    |
| Phone Number | 8772423317 |
| Industries | |
| Theory Headquarters Address | 38 Gansevoort Street, New York, NY, 10014 US |
| Company Size | 500-1000 employees |
| SIC Code | 2300 |
| DMA Code | New York Metropolitan Area |
| Founded | 1997 |
| Estimated Annual Revenue | $100M - 500M |
| Operating Status | Independent Company |
| Updated: | 2026-09-28 |
Theory Org Chart
Chief Executive Officer
Chief Executive Officer
C-Level
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2002 | Privately Held | 250 - 500 | |
| 1860 | Privately Held | 250 - 500 | |
| 2002 | Public Company | 250 - 500 | |
| 2011 | Privately Held | 250 - 500 |
Estimated Website Traffic
The chart shows a decline in traffic to the theory.com website. In August, traffic decreased to 1084769, compared to 1150221 in the previous month. The highest traffic in 2026 was recorded in March, reaching 1646677 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Theory's workforce includes employees across a wide range of tenure levels.
2% have been with the company for less than 1 year2% have been with the company for 1 to 2 years16% have been with the company for 3 to 4 years17% have been with the company for 5 to 7 years14% have been with the company for 8 to 10 years49% have been with the company for more than 11 years
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Theory Corporate Information: FAQ
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