Principals Information
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Principals
Summary
We make brands a force for positive change.
As Australasia’s independent branding powerhouse, we’re for organisations with big ambitions and anyone looking to unlock the power of brand t...Show more
Industries
Design
Headquarters Location
Employees Size
100-200 employees
Specialties
Brand strategy, Brand architecture, Brand identity, Brand language, Brand messaging, Brand communications, Internal branding, Brand guardianship, Brand measurement , Digital branding, Brand experience
Founded
1995
Employees Turnover 3 quarter 2025
Number of employees switched from or switched to
Total number all of employee turnover
Length of Employment
Employee tenure at Principals shows a diverse range of experience levels:
2% have been with the company for less than 1 year6% for 1–2 years17% for 3–4 years15% for 5–7 years15% for 8–10 years46% have over 11 years of service at PrincipalsEx-employees positions
In Company
In New Company
Contact top employees from
Principals
Merrill Carey
Senior Insights Consultant
Mike Callan
Creative Director
Susan Austin
Finance
Katherine Hunter
Brand Strategist
Grant Davidson
Principal Brand Growth
Lucy Baldwin
Strategy Consultant
Moensie Rossier
Strategy Director and Principal
Carolina Relander
Illustrator and graphic designer
David Cunningham
Finished Artist
Yolanda Koning
Design Director
Charlie Rose
Strategy Director
Mary Winter
Insights Director
Claire Gallagher
Internal Brand Director
Janine Plummer
Finance Manager
Wayde Bull
Founder & Planning Director
Darren Swain
Creative Director
Cera OGrady
Account Director
Gemma Harben
Production Manager
Hayley Read
Senior Strategy Consultant
Aimee Coleman
Director, Experience Design & CX and Principal
Lyndal Kearney
Project Director
Hayden Mathys
Finished Artist
Naomi Landau Eglick
Director, Consumer Brands
Jordan Demetriou
Designer
Chris Morse
Senior Account Director
Carolina Silva
Account Director
Gemma Forsyth
New Business Executive
Amanda Dixon
Senior Designer
