For the common-sense challenged out there, this is NOT a company.
It's a state of mental freedom.
A place to forget martyrdom and enjoy yourself, your family and life in general.
A time to exercise, travel, shop, play your favorite sport, hunt, fish, buy that telescope you always wished since you were a kid, study that cool technology you were eying at 1am at slashdot the other day, hit 1,000 abs a day, and when/if time allows, recollect, think about what went wrong and above all, feel good about everything.
I've included a link to wikipedia that gives more background on the boring part of it.
Best luck out there.