Dormify: Detailed Company Information & Corporate Profile
Summary
Dormify, founded in 2011, is a San Francisco‑based independent retailing company that blends e‑commerce and interior design to serve college students.
Its specialty catalog includes bedroom furnishings, dorm decorating ideas, small‑space innovations, exclusive items, shoppable inspiration, virtual styling services, free design consultations, and engaging social media content for campus life.
The team of 10–50 employees is guided by co‑founder Rahima rauf, VP of Sales Gene Gendek, and a group of style advisors, brand ambassadors, and operational specialists.
With annual revenue between $10 million and $50 million, Dormify operates under SIC code 5990 and serves the New York Metropolitan Area DMA.
| Dormify Website | dormify.com |
| Social Links |    |
| Phone Number | 1-413-992-6436 |
| Industries | |
| Dormify Headquarters Address | San Francisco, California, 94111 US |
| Company Size | 10-50 employees |
| Specialities & Services | E-commerce, Interior Design, College Lifestyle, College Student Programs, Bedroom Furnishings, Dorm Decorating Ideas, Social Media, Curation, Dorm Decor, Innovative products for small spaces, Exclusive products, Design and curate for college students, Customer Experience, Engaging Content, Virtual Styling Services, Free Design Services, Shoppable inspiration, Dorm Room Ideas, Apartment Decor, Student Ambassadors |
| SIC Code | 5990 |
| DMA Code | New York Metropolitan Area |
| Founded | 2011 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Independent Company |
| Updated: | 2026-09-21 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2010 | Public Company | 1.0K - 5.0K | |
| 2002 | Public Company | 10K - 50K | |
| 2014 | Privately Held | 25 - 100 | |
| 2014 | Privately Held | 100 - 250 |
Estimated Website Traffic
The chart shows a growth in traffic to the dormify.com website. In September, traffic increased to 228806, compared to 179340 in the previous month. The highest traffic in 2026 was recorded in September, reaching 228806 visits.
Workforce Turnover
Length of Employment
Dormify's workforce includes employees across a wide range of tenure levels.
6% have been with the company for 1 to 2 years12% have been with the company for 3 to 4 years18% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years47% have been with the company for more than 11 years
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Dormify Corporate Information: FAQ
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