Divers Direct: Detailed Company Information & Corporate Profile
Summary
Divers Direct is an independent retail company headquartered in Dania Beach, Florida, serving the Miami metropolitan area since 1984.
The business specializes in scuba diving services and products, offering a full‑service dive shop, professional instruction certification, guided underwater excursions, and on‑site equipment repair.
The organization employs 100 to 200 staff members under a leadership team that includes General Manager Brenda Kiffmeyer, Marketing Coordinator Carlos Daza, Human Resources Manager Jaclyn Gracie, Divemaster Ron Spodnik, and Director of Merchandising & Store Operations Patricia Gonzalez. Additional roles span buyer Michael Alvarez, online marketing analyst Robert Darmanin, assistant sales manager Lou Sassano (Tampa), and fulfillment associate Michael Ginsberg.
With annual revenues between $10 million and $50 million, Divers Direct has maintained a strong local presence in the retailing sector, supported by its SIC code 3949 and dedicated staff.
| Divers Direct Website | diversdirect.com |
| Social Links |  |
| Phone Number | 954-925-7630 |
| Industries | |
| Divers Direct Headquarters Address | 180 Gulf Stream Way Stream Way Dania, FL 33004 (Map it), Dania Beach, Florida, 33004 US |
| Company Size | 100-200 employees |
| Specialities & Services | Scuba Dive Shop, Scuba Instruction Certification, Scuba Trips, Dive Equipment Repair Center |
| SIC Code | 3949 |
| NAICS Code | 339920 Sporting and Athletic Goods Manufacturing |
| DMA Code | Miami Metropolitan Area |
| Founded | 1984 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Independent Company |
| Updated: | 2026-09-21 |
Estimated Website Traffic
The chart shows a growth in traffic to the diversdirect.com website. In September, traffic increased to 310826, compared to 294116 in the previous month. The highest traffic in 2026 was recorded in March, reaching 396094 visits.
Workforce Turnover
Length of Employment
Divers Direct's workforce includes employees across a wide range of tenure levels.
5% have been with the company for 1 to 2 years9% have been with the company for 3 to 4 years14% have been with the company for 5 to 7 years14% have been with the company for 8 to 10 years59% have been with the company for more than 11 years
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Divers Direct Corporate Information: FAQ
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