Direct Technology (now Averro): Detailed Company Information & Corporate Profile
Summary
Direct Technology, rebranded as Averro, operates independently from its headquarters in Roseville, California. Established in 1995, the company employs between 200 and 500 people and generates annual revenue in the $50 million to $100 million range.
Its core offerings span technology consulting, cybersecurity solutions, phishing awareness programs, IT service management (ITSM), and nearshore delivery models that help clients extend their technical capabilities.
The leadership roster includes Senior Account Executive Steve Brink, Managing Partner Wud Pocinwong, Senior Information Technology Manager Phillip Benson, Network Engineer Ali Akber, Service Desk Analyst Chan Saelee, Human Resources Director Hailey Bashaw, and others who guide strategy and operations across the organization.
Averro’s services align with SIC codes 7371 (Computer Programming) and 7372 (Computer Integrated Systems Design), and it serves clients within the Sacramento Metropolitan Area, identified by its DMA code.
| Direct Technology (now Averro) Website | averro.com |
| Social Links |    |
| Phone Number | (866) 690-4030 |
| Industries | |
| Direct Technology (now Averro) Headquarters Address | 3009 Douglas Blvd., Roseville, California, 95661 US |
| Company Size | 200-500 employees |
| Specialities & Services | Technology Consulting, Cybersecurity, Phishing Awareness, ITSM, Nearshore Solutions |
| SIC Code | 7372, 7371 |
| NAICS Code | 541511 Custom Computer Programming Services, 334614 Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing, 511210 Software Publishers |
| DMA Code | Sacramento Metropolitan Area |
| Founded | 1995 |
| Estimated Annual Revenue | $50M - 100M |
| Operating Status | Independent Company |
| Updated: | 2026-10-01 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2001 | Privately Held | 5.0K - 10K | |
| 2017 | Privately Held | 25 - 100 | |
| 1999 | Privately Held | 500 - 1.0K | |
| 2001 | Privately Held | 500 - 1.0K |
Estimated Website Traffic
The chart shows a decline in traffic to the averro.com website. In September, traffic decreased to 554, compared to 829 in the previous month. The highest traffic in 2026 was recorded in January, reaching 982 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Direct Technology (now Averro)'s workforce includes employees across a wide range of tenure levels.
3% have been with the company for 1 to 2 years6% have been with the company for 3 to 4 years13% have been with the company for 5 to 7 years19% have been with the company for 8 to 10 years59% have been with the company for more than 11 years
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Direct Technology (now Averro) Corporate Information: FAQ
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