Decision Analyst: Detailed Company Information & Corporate Profile
Summary
Decision Analyst was founded in 1978 and is headquartered in Arlington, Texas. With a team of 100–200 professionals, the firm generates annual revenues between $50 million and $100 million.
Specializing in marketing research, Decision Analyst offers comprehensive services that span advertising and brand research, ethnography, market segmentation, choice modeling, qualitative and quantitative research, global studies, online qualitative work, concept and product testing, as well as market optimization, sales forecasting, strategic consulting, shopper insights, path‑to‑purchase investigations, and new‑product development.
Senior leaders such as Monisha Hatfield (Sr Vice President), Bonnie Janzen (President), and Clay Dethloff (SVP – Innovation & Qualitative) guide the firm’s strategic direction.
| Decision Analyst Website | decisionanalyst.com |
| Phone Number | 817-640-6166 |
| Industries | |
| Decision Analyst Headquarters Address | 2670 E Lamar Blvd, Arlington, Texas, 76011 US |
| Company Size | 100-200 employees |
| Specialities & Services | Advertising Research, Brand Research, Ethnography, Market Segmentation, Choice Modeling, Qualitative Research, Quantitative Research, Global Research, Market Research, Online Qualitative, Concept Testing, Product Testing, Advertising Research, Market Optimization, Sales Forecasting, Marketing Research Consulting, Strategic Research, Shopper Insights, Path to Purchase Research, New Product Development Research |
| Technologies | Nginx, Bootstrap, jQuery, Django, Flask, Spring, Magento, Tailwind CSS, PHP, ASP.NET |
| Founded | 1978 |
| Estimated Annual Revenue | $50M - 100M |
| Updated: | 2026-09-28 |
Estimated Website Traffic
The chart shows a decline in traffic to the decisionanalyst.com website. In August, traffic decreased to 23328, compared to 25832 in the previous month. The highest traffic in 2026 was recorded in July, reaching 25832 visits.
Workforce Turnover
Number of employees switched from or switched to
Length of Employment
Decision Analyst's workforce includes employees across a wide range of tenure levels.
3% have been with the company for 1 to 2 years3% have been with the company for 3 to 4 years10% have been with the company for 5 to 7 years3% have been with the company for 8 to 10 years82% have been with the company for more than 11 years
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Decision Analyst Corporate Information: FAQ
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