Craft Smith: Detailed Company Information & Corporate Profile

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Summary

Craft Smith is a specialty retailer based in Orange, California, focusing on paper crafts and other hobby supplies. Founded in 2014, the company serves customers in the decorative‑applied arts market with a curated selection of high‑quality materials. With an employee base of 10–50, it operates within a revenue bracket of $10 million to $50 million.

The creative and operational backbone includes designer Marielle Rose, purchasing manager Liesl Payne, category manager Kristen Krey, senior product managers Kelly Pigott and Jennifer Fishel, graphic designers Angela Faulkner, Mallorie Evans, Michelle Nobles, Katie LaFontaine, design manager Alison Eckersell Wright, press design manager Johnson Nguyen, information specialist Satyabrata Mishra, and Jeremy Smith. These leaders drive product development, sourcing, and visual identity for Craft Smith’s expanding catalog.

Craft Smith Websitecraftsmithco.com
Industries
Craft Smith Headquarters Address200 E Chapman Ave, Orange, California, 92866 US
Company Size10-50 employees
Specialities & ServicesPaper crafts, Craft & Hobby
TechnologiesCloudflare, Flask, PHP, Laravel
Founded2014
Estimated Annual Revenue$10M - 50M
Updated:2026-10-05

Estimated Website Traffic

The chart shows a decline in traffic to the craftsmithco.com website. In September, traffic decreased to 907, compared to 1171 in the previous month. The highest traffic in 2026 was recorded in August, reaching 1171 visits.

Workforce Turnover

Length of Employment

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Craft Smith's workforce includes employees across a wide range of tenure levels.

67% have been with the company for 8 to 10 years33% have been with the company for more than 11 years
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Liesl Payne
Liesl PaynePurchasing Manager
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Tai Li Anderson
Tai Li AndersonDirector of Art & Trend
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Kristen Krey
Kristen KreyCategory Manager
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Kelly Pigott
Kelly PigottSenior Product Manager
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Angela Faulkner
Angela FaulknerSenior Graphic Designer
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Jennifer Fishel
Jennifer FishelSenior Product Manager
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Katie LaFontaine
Katie LaFontaineGraphic Designer / Illustrator
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Johnson Nguyen
Johnson NguyenPress Design Manager
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Michelle Nobles
Michelle NoblesGraphic Designer/Illustrator
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Mallorie Evans
Mallorie EvansGraphic Designer
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Satyabrata Mishra
Satyabrata MishraInformation Specialist
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Craft Smith Corporate Information: FAQ

Craft Smith operates in the Retailing, Decorative-Applied Arts industries. More details can be found on the official website: craftsmithco.com.
Craft Smith has offices located in Orange, US.
The headquarters of Craft Smith are located in Orange, United States.
Craft Smith currently employs 10-50 people.

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