Craft & Commerce: Detailed Company Information & Corporate Profile

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Summary

Craft & Commerce is a New York‑based promotion agency founded in 2015 and staffed by 10–50 professionals who drive audience, channel and content strategy for brands seeking measurable impact.

Its breadth of services spans message development, in‑market testing, social and programmatic advertising, digital audio and podcasts, terrestrial radio, linear and streaming TV, search engine marketing, out‑of‑home and print, multivariant testing, media monitoring, conversion rate optimization, real‑time measurement, multi‑touch attribution, and digital content creation.

The firm’s revenue ranges from $10 million to $50 million. Key leaders include Co‑Founder Jordan Ruden, Media Strategy Director Tiffany Roshanian, VP of Media Operations Karen Stransky, and a mix of senior strategy associates, AVPs and interns who collectively shape integrated media campaigns across retail, search, and omnichannel platforms.

Craft & Commerce Websitecraftand.com
Social Links
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Industries
Craft & Commerce Headquarters Address222 Broadway, New York, NY, 10038 US
Company Size10-50 employees
Specialities & ServicesAudience strategy, Channel strategy, Content strategy, Message development, In-market testing, Social advertising, Programmatic advertising, Digital audio, podcasts, terrestrial radio, Content integrations, Linear and streaming TV, Search engine marketing, Out-of-home, Print, Multivariant testing, Media monitoring & management, Conversion rate optimization, Real-time measurement and reporting, Landing page and conversion rate optimization, Multi-touch attribution, Digital content creation
TechnologiesAstro, Netlify, Svelte, Alpine.js, Flask, ASP.NET, Laravel
Founded2015
Estimated Annual Revenue$10M - 50M
Updated:2026-09-26

Competitors

Name
Founded
Type
Employees
1984Privately
Held
10-50
1990Privately
Held
100-200
2005Partnership 10-50
2008Privately
Held
10-50

Estimated Website Traffic

The chart shows a decline in traffic to the craftand.com website. In August, traffic decreased to 5045, compared to 8328 in the previous month. The highest traffic in 2026 was recorded in June, reaching 11848 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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Craft & Commerce's workforce includes employees across a wide range of tenure levels.

6% have been with the company for less than 1 year6% have been with the company for 1 to 2 years6% have been with the company for 3 to 4 years19% have been with the company for 5 to 7 years25% have been with the company for 8 to 10 years38% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from Craft & Commerce
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Adair Greene
Adair GreeneAssociate Director of Media Strategy
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Olivia Giaimo
Olivia GiaimoAVP - Omni Media - Chobani
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Jordan Ruden
Jordan RudenCo-Founder
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Tiffany Roshanian
Tiffany RoshanianMedia Strategy Director
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Karim El Badrawy
Karim El BadrawyAVP of Retail Search
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Walter Cuje
Walter CujeAVP, Media Strategy
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Julia Guldan
Julia GuldanSenior Media Strategy Associate
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Karen Stransky
Karen StranskyVP, Media Operations
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Samantha La
Samantha LaIntegrated Media Strategy Manager
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Jillian Ferreira
Jillian FerreiraMedia Strategy Manager
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Mia Mathe
Mia MatheSenior Media Strategy Associate
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Joseph Morazzano
Joseph MorazzanoRetail Search Specialist
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Mikaela Lewis
Mikaela LewisIntegrated Media Buying Associate
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Renae Harris
Renae HarrisMedia Buying Associate
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Benny Kleingarn
Benny KleingarnMedia Strategy Intern
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Craft & Commerce Corporate Information: FAQ

Craft & Commerce operates in the Promotion industries. More details can be found on the official website: craftand.com.
Craft & Commerce has offices located in New York, US.
The headquarters of Craft & Commerce are located in New York, United States.
Craft & Commerce currently employs 10-50 people.
Well-known competitors of Craft & Commerce include 365º Total Marketing, KOJO, Tembo and Watson.

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