

Craft & Commerce: Detailed Company Information & Corporate Profile
Summary
Craft & Commerce is a New York‑based promotion agency founded in 2015 and staffed by 10–50 professionals who drive audience, channel and content strategy for brands seeking measurable impact.
Its breadth of services spans message development, in‑market testing, social and programmatic advertising, digital audio and podcasts, terrestrial radio, linear and streaming TV, search engine marketing, out‑of‑home and print, multivariant testing, media monitoring, conversion rate optimization, real‑time measurement, multi‑touch attribution, and digital content creation.
The firm’s revenue ranges from $10 million to $50 million. Key leaders include Co‑Founder Jordan Ruden, Media Strategy Director Tiffany Roshanian, VP of Media Operations Karen Stransky, and a mix of senior strategy associates, AVPs and interns who collectively shape integrated media campaigns across retail, search, and omnichannel platforms.
| Craft & Commerce Website | craftand.com |
| Social Links | |
| Industries | |
| Craft & Commerce Headquarters Address | 222 Broadway, New York, NY, 10038 US |
| Company Size | 10-50 employees |
| Specialities & Services | Audience strategy, Channel strategy, Content strategy, Message development, In-market testing, Social advertising, Programmatic advertising, Digital audio, podcasts, terrestrial radio, Content integrations, Linear and streaming TV, Search engine marketing, Out-of-home, Print, Multivariant testing, Media monitoring & management, Conversion rate optimization, Real-time measurement and reporting, Landing page and conversion rate optimization, Multi-touch attribution, Digital content creation |
| Technologies | Astro, Netlify, Svelte, Alpine.js, Flask, ASP.NET, Laravel |
| Founded | 2015 |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-09-26 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1984 | Privately Held | 10-50 | |
| 1990 | Privately Held | 100-200 | |
| 2005 | Partnership | 10-50 | |
| 2008 | Privately Held | 10-50 |
Estimated Website Traffic
The chart shows a decline in traffic to the craftand.com website. In August, traffic decreased to 5045, compared to 8328 in the previous month. The highest traffic in 2026 was recorded in June, reaching 11848 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Craft & Commerce's workforce includes employees across a wide range of tenure levels.
6% have been with the company for less than 1 year6% have been with the company for 1 to 2 years6% have been with the company for 3 to 4 years19% have been with the company for 5 to 7 years25% have been with the company for 8 to 10 years38% have been with the company for more than 11 yearsCompanies Similar to Craft & Commerce
Craft & Commerce Corporate Information: FAQ
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