Who What Wear: Detailed Company Information & Corporate Profile
Summary
Who What Wear, founded in 2006, is an independent company headquartered in West Hollywood, CA. The company operates in the clothing sector while delivering digital content that spans fashion, beauty, and home décor for Millennials and Gen Z females. With a team of 200–500 employees and annual revenues between $50 million and $100 million, Who What Wear combines native advertising, shopping solutions and online entertainment to connect consumers with curated style guides.
The leadership core includes co‑owners Blake Axelson and Jyotiska Ray, along with Cleyton Santana as IT coordinator. Creative roles feature Erin Jahns as Beauty Director, Kat Collings as Editor‑in‑Chief, Courtney Wartman as SVP Marketing, and Erika Diaz in video editing. Operational positions such as Evan Duran (Production Coordinator), Tammy (Customer Success Manager) and Khalil Rehman (Customer Service Specialist) support the company’s digital ecosystem.
| Who What Wear Website | whowhatwear.com |
| Social Links |    |
| Industries | |
| Who What Wear Headquarters Address | 750 N. San Vicente, West Hollywood, CA, 90069 US |
| Company Size | 200-500 employees |
| Specialities & Services | Content & Entertainment, Fashion, Beauty, & Home Decor, Online Advertising, Native Content, Millennials and Gen Z Females, Shopping |
| Founded | 2006 |
| Estimated Annual Revenue | $50M - 100M |
| Operating Status | Independent Company |
| Updated: | 2026-09-22 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2008 | Privately Held | 250 - 500 | |
| 2013 | Privately Held | 100 - 250 | |
| 2014 | Privately Held | 25 - 100 | |
| 2008 | Public Company | 10000+ |
Estimated Website Traffic
The chart shows a growth in traffic to the whowhatwear.com website. In August, traffic increased to 7579063, compared to 7311661 in the previous month. The highest traffic in 2026 was recorded in March, reaching 12719597 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Who What Wear's workforce includes employees across a wide range of tenure levels.
3% have been with the company for less than 1 year6% have been with the company for 1 to 2 years13% have been with the company for 3 to 4 years13% have been with the company for 5 to 7 years19% have been with the company for 8 to 10 years47% have been with the company for more than 11 years
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Who What Wear Corporate Information: FAQ
Data Privacy
GDPR COMPLIANT
SignalHire complies with the General Data Protection Regulation (GDPR). SignalHire follows GDPR requirements, including but not limited to rights of data subjects to access, correct, or delete their personal information and supports the right to be forgotten.
CCPA COMPLIANT
SignalHire is CCPA-compliant and provides California residents the right to know, access, opt out, and request deletion of their personal data.
