The Brand Guild: Detailed Company Information & Corporate Profile

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Summary

The Brand Guild is a Washington, District of Columbia‑based public relations firm founded in 2010 that serves clients with event conception and execution, marketing, social media, thought leadership, media training, crisis communications, brand strategy, and creative services. The company employs 100–200 people and generates annual revenue between $10 million and $50 million.

Leadership is anchored by Co‑Founder & Co‑CEO Jayne Sandman and a team of vice presidents who steer key practice areas: Betsy Tucker leads People and Culture; Marc Sames heads Operations; Andrea Frederick oversees Brand Marketing; Hallie Greenberg manages Consumer and Food Brands; Giselle Marie Roig drives Public Relations; Lance Hayden directs Creative; Sofia Royce provides executive oversight. Executive vice presidents include Annie Perezchica, who champions Events, and Amy Clark, who leads Public Relations.

The Guild also nurtures talent through a robust cohort of interns and volunteers, including positions in Food, Beverage & Hospitality, events support, and creative production.

The Brand Guild Websitethebrandguild.com
Industries
The Brand Guild Headquarters AddressWashington, District of Columbia, 20007 US
Company Size100-200 employees
Specialities & ServicesEvent Conception and Execution, Marketing, Public Relations, Social Media, Thought Leadership, Media Training, Crisis Communications, Brand Strategy, Creative
Founded2010
Estimated Annual Revenue$10M - 50M
Updated:2026-10-05

Estimated Website Traffic

The chart shows a growth in traffic to the thebrandguild.com website. In September, traffic increased to 814, compared to 685 in the previous month. The highest traffic in 2026 was recorded in April, reaching 913 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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The Brand Guild's workforce includes employees across a wide range of tenure levels.

7% have been with the company for less than 1 year13% have been with the company for 1 to 2 years13% have been with the company for 3 to 4 years20% have been with the company for 5 to 7 years27% have been with the company for 8 to 10 years20% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from The Brand Guild
Betsy Tucker
Betsy TuckerVice President, People and Culture
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Marc Sames
Marc SamesSenior Vice President Operations
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Andrea Frederick
Andrea FrederickSenior Vice President Brand Marketing
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Giselle Marie Roig
Giselle Marie RoigVice President of PR at The Brand Guild
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Jayne Sandman
Jayne SandmanCo-Founder & Co-CEO
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Sofia Royce
Sofia RoyceVice President
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Annie Perezchica
Annie PerezchicaExecutive Vice President, Events
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Amy Clark
Amy ClarkExecutive Vice President, Public Relations
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Lance Hayden
Lance HaydenVice President, Creative
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Barbara Martin
Barbara MartinCo-CEO & Co-Founder
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Megan Hanna
Megan HannaEvents Assistant
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Adan Hernandez Nova
Adan Hernandez NovaFood, Beverage and Hospitality Intern
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Alana Ball
Alana BallEvent Intern
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Mia Salellas Bravo
Mia Salellas BravoEvent Intern
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Yves Moise
Yves MoiseAssociate Field Producer
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The Brand Guild Corporate Information: FAQ

The Brand Guild operates in the PR industries. More details can be found on the official website: thebrandguild.com.
The Brand Guild has offices located in Washington, US.
The headquarters of The Brand Guild are located in Washington, United States.
The Brand Guild currently employs 100-200 people.

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