Beta Hat: Detailed Company Information & Corporate Profile
Summary
Beta Hat is a boutique marketing analytics firm founded in 2020 and headquartered in San Francisco, California. With a lean team of 10–50 professionals, the company generates annual revenue in the $1–10 million range.
Its core capabilities span market research, consumer insights, business intelligence, analytics, segmentation, customer journey mapping, predictive modeling, positioning, concept testing, and focus groups—providing end‑to‑end solutions that turn data into strategic action.
Key leaders include Matthew Crawford (Research Director / Head of Operations), Stan Kwon (Managing Director & founder), and Dan Hoyt (Senior Research Director for Video Games). The team also features Chris Tom, Aaron Hoffman, John McAllister, Matthew Rorie, Zoey Yao, Maleeha Zaman, Christy Lai, Ava Gabrenya, and Victoria Li, all of whom drive project execution and insight generation.
| Beta Hat Website | betahatmr.com |
| Industries | |
| Beta Hat Headquarters Address | 575 Market St, San Francisco, California, 94105 US |
| Company Size | 10-50 employees |
| Specialities & Services | market research, consumer insights, business intelligence, analytics, segmentation, customer journey, predictive modeling, positioning, concept testing, focus groups |
| Founded | 2020 |
| Estimated Annual Revenue | $1 - 10M |
| Updated: | 2026-09-27 |
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Beta Hat's workforce includes employees across a wide range of tenure levels.
40% have been with the company for 1 to 2 years20% have been with the company for 3 to 4 years40% have been with the company for 5 to 7 years
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Beta Hat Corporate Information: FAQ
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