BenefitMall: Detailed Company Information & Corporate Profile
Summary
BenefitMall, founded in 1979, operates as a subsidiary headquartered in Dallas, Texas. With an employee base of 1,000 to 5,000, the company reports annual revenue between $50 million and $100 million and serves clients under SIC code 6411 within the Dallas‑Fort Worth metropolitan area.
The firm specializes in liability insurance solutions across multiple market segments: small group, large group, senior products, individual products, self‑funded plans, and comprehensive benefits administration services. Its portfolio supports a diverse range of employer and employee needs from foundational coverage to advanced benefit management.
Leadership is driven by a dedicated team that includes roles such as Account Collections Coordinator (Lisa Sellman), Business Operations Coordinator (Gloria Hofman), Regional Coordinator (Wendy Ruvolo), District Managers (Leticia Rodriguez, Avelino Rosales, Christopher Gilbert), Broker Sales Executive (Gena Phillips), and Benefit Administration Consultant (Amanda Paris), among others.
| BenefitMall Website | gen.xyz |
| Social Links |    |
| Phone Number | 1-469-791-3300 |
| Industries | |
| BenefitMall Headquarters Address | 12404 Park Central Dr., Dallas, TX, 75251 US |
| Company Size | 1000-5000 employees |
| Specialities & Services | Small Group Insurance, Large Group Insurance, Senior Products, Individual Products, Self Funded, Benefits Administration |
| SIC Code | 6411 |
| NAICS Code | 524210 Insurance Agencies and Brokerages, 524291 Claims Adjusting, 524292 Third Party Administration of Insurance and Pension Funds, 524298 All Other Insurance Related Activities |
| DMA Code | Dallas-fort Worth Metropolitan Area |
| Founded | 1979 |
| Estimated Annual Revenue | $50M - 100M |
| Operating Status | Subsidiary |
| Updated: | 2026-09-29 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 1997 | Public Company | 5.0K - 10K | |
| 1990 | Privately Held | 1.0K - 5.0K | |
| 1995 | Public Company | 500 - 1.0K | |
| 1949 | Public Company | 50K - 100K |
Estimated Website Traffic
The chart shows a decline in traffic to the gen.xyz website. In September, traffic decreased to 237352, compared to 318093 in the previous month. The highest traffic in 2026 was recorded in April, reaching 721571 visits.
Workforce Turnover
Number of employees switched from or switched to
Length of Employment
BenefitMall's workforce includes employees across a wide range of tenure levels.
2% have been with the company for 1 to 2 years5% have been with the company for 3 to 4 years41% have been with the company for 5 to 7 years12% have been with the company for 8 to 10 years41% have been with the company for more than 11 years
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BenefitMall Corporate Information: FAQ
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