Behaviorally: Detailed Company Information & Corporate Profile
Summary
Behaviorally is a New York–based marketing research firm that blends behavioral science and technology to uncover consumer insights across the retail and ecommerce landscapes. The company delivers end‑to‑end studies—quantitative and qualitative, eye‑tracking and shopper labs, omnichannel testing, packaging and luxury product research, as well as new‑product development and digital experiments. Its expertise extends to shopper growth strategies, PDP page optimization, and behavioral frameworks that inform brand positioning for consumer packaged goods, grocery, and high‑end retail clients.
With 100–200 professionals, Behaviorally generates $50M–$100M in revenue from a mix of traditional market research and cutting‑edge digital analytics. Leadership includes SVPs Nisha Yadav (New York Office), Thibault Cousot (Product), and Sheryl Brie; VPs Katherine Manzano (Finance), Ethel Klein & Ian Donahue (Customer Success), and Michele De Gennaro (Digital Data Management); among others who steer strategy, finance, client delivery, and business development.
| Behaviorally Website | behaviorally.com |
| Social Links |   |
| Industries | |
| Behaviorally Headquarters Address | 500 7th Avenue, New York, 10018 US |
| Company Size | 100-200 employees |
| Specialities & Services | Market Research, Packaging research, shopper research, quantitative research, qualitative research, Behavioral science, Behavioral economics, eye tracking research, shopper labs, PDP pages, omnichannel research, New product development, new product testing, luxury research, digital research, behavioral frameworks, shopper growth, consumer package goods research, retail, grocery research, consumer behavior research, ecommerce |
| Estimated Annual Revenue | $50M - 100M |
| Updated: | 2026-09-21 |
Estimated Website Traffic
The chart shows a growth in traffic to the behaviorally.com website. In September, traffic increased to 10140, compared to 8804 in the previous month. The highest traffic in 2026 was recorded in September, reaching 10140 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Behaviorally's workforce includes employees across a wide range of tenure levels.
14% have been with the company for less than 1 year21% have been with the company for 1 to 2 years14% have been with the company for 3 to 4 years29% have been with the company for 5 to 7 years21% have been with the company for more than 11 years
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Behaviorally Corporate Information: FAQ
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