Basic Fun!: Detailed Company Information & Corporate Profile
Summary
Basic Fun! was founded in 2008 and is headquartered in Boca Raton, Florida. The company specializes in consumption goods with a focus on children’s toys, providing end‑to‑end services from licensing and marketing to development, manufacturing, design, amusement creation, brand building, business development, quality assurance and safety testing.
With a workforce of 100–200 employees and annual revenue between $50 million and $100 million, Basic Fun! operates as a subsidiary serving the Miami metropolitan market. The leadership team includes Founder & CEO Jay Foreman, Vice President of Global Brand Marketing Lisa Doiron, Senior Vice President of Global Marketing Dan Westcott, Vice President Sales and New Business Development Merryl Reynolds, and several other executive‑level managers overseeing finance, product development, sales, operations, inventory planning, digital media and quality engineering.
| Basic Fun! Website | basicfun.com |
| Social Links |  |
| Phone Number | 561-997-8901 |
| Industries | |
| Basic Fun! Headquarters Address | 301 Yamato Rd., Boca Raton, Florida, 33431 US |
| Company Size | 100-200 employees |
| Specialities & Services | Licensing, Marketing and Sales, Development and Manufacturing, Childrens Toys, Toys, Design, Amusement, Business Development, Brand Development, Quality Assurance, Safety Testing |
| SIC Code | 3944 |
| NAICS Code | 336991 Motorcycle, Bicycle, and Parts Manufacturing, 339930 Doll, Toy, and Game Manufacturing |
| DMA Code | Miami Metropolitan Area |
| Founded | 2008 |
| Estimated Annual Revenue | $50M - 100M |
| Operating Status | Subsidiary |
| Updated: | 2026-09-13 |
Basic Fun! Org Chart
Chief Executive Officer
C-Level
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2002 | Privately Held | 25 - 100 | |
| 1978 | Privately Held | 25 - 100 | |
| 1987 | Privately Held | 25 - 100 | |
| 1990 | Privately Held | 25 - 100 |
Estimated Website Traffic
The chart shows a growth in traffic to the basicfun.com website. In September, traffic increased to 395148, compared to 383687 in the previous month. The highest traffic in 2026 was recorded in April, reaching 586875 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Basic Fun!'s workforce includes employees across a wide range of tenure levels.
18% have been with the company for 1 to 2 years18% have been with the company for 3 to 4 years18% have been with the company for 5 to 7 years24% have been with the company for 8 to 10 years24% have been with the company for more than 11 years
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Basic Fun! Corporate Information: FAQ
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