Reduce: Detailed Company Information & Corporate Profile
Summary
Reduce was founded in 2006 and is headquartered in Atlanta, Georgia, where it designs and markets high‑performance consumption goods. The company specializes in thermal drinkware, food storage containers, hydration bottles, and water filtration products that cater to health‑conscious consumers seeking durable and eco‑friendly solutions.
Operating with a team of 10‑50 employees, Reduce reports annual revenues between $10 million and $50 million, reflecting steady growth in the niche market for sustainable beverage accessories. The organization’s lean structure enables rapid product development cycles and responsive customer support across retail, grocery, and e‑commerce channels.
Key leaders include Founder and CEO Ken Kreafle, Vice President Marketing and Retail Sales Tom Spaven, Vice President of Global Sales Lauren Haire, and Director of Industrial Design Corey Harris. Other senior staff—such as National Account Manager Olivia Begovic, Grocery Account Manager Courtney Dubus, and VP of Supply Chain Kelly Beecher LCB—drive sales execution, supply‑chain efficiency, and design innovation.
| Reduce Website | reduceeveryday.com |
| Industries | |
| Reduce Headquarters Address | 1170 Howell Mill Rd NW, Atlanta, Georgia, 30318 US |
| Company Size | 10-50 employees |
| Specialities & Services | Thermal Drinkware, Food Storage Containers, Hydration Bottles, Water Filtration Products |
| Founded | 2006 |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-09-24 |
Estimated Website Traffic
The chart shows a growth in traffic to the reduceeveryday.com website. In September, traffic increased to 75442, compared to 70001 in the previous month. The highest traffic in 2026 was recorded in June, reaching 99009 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Reduce's workforce includes employees across a wide range of tenure levels.
25% have been with the company for 1 to 2 years50% have been with the company for 3 to 4 years25% have been with the company for 5 to 7 years
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Reduce Corporate Information: FAQ
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