B2 Outlet Stores: Detailed Company Information & Corporate Profile
Summary
B2 Outlet Stores, established in 2014, operates as an independent retailing enterprise headquartered in Zeeland, Michigan. With a workforce of 200 to 500 employees and annual revenue between $10 million and $50 million, the company delivers outlet shopping experiences across its locations.
The leadership team—comprising Erik Durham, Director of Creative and Brand Development; co‑founder Matthew Smith; team lead Elizabeth Durga; district lead Susan Hellenberg; store manager Jake Houser; and other key personnel such as Elena Cavender, Lethaniel Nickoloff, Hannah Medendorp, Kristen Dudley, Briana Suiter, April Watkins, Bobbi Brower, David Ophoff, and Caitlin Doud—guides strategic growth and day‑to‑day operations.
| B2 Outlet Stores Website | b2outlets.com |
| Phone Number | 877-603-7986 |
| Industries | |
| B2 Outlet Stores Headquarters Address | 8141 Logistic Dr, Zeeland, Michigan, 49464 US |
| Company Size | 200-500 employees |
| Founded | 2014 |
| Estimated Annual Revenue | $10M - 50M |
| Operating Status | Independent Company |
| Updated: | 2026-10-09 |
Workforce Turnover
Length of Employment
B2 Outlet Stores's workforce includes employees across a wide range of tenure levels.
31% have been with the company for 3 to 4 years38% have been with the company for 5 to 7 years15% have been with the company for 8 to 10 years15% have been with the company for more than 11 years
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B2 Outlet Stores Corporate Information: FAQ
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