APPARATUS: Detailed Company Information & Corporate Profile
Summary
APPARATUS is a New York‑based luxury goods company established in 2012 that crafts high‑end products for discerning consumers.
With a dedicated workforce of between 100 and 200 employees, the firm generates annual revenue in the $10 million to $50 million range, reflecting steady growth within its niche sector.
The leadership roster includes founder Muhammad Bilal, Senior Vice President Operations Tracey Walther, and Senior Vice President Manufacturing Melissa Noonan, among others. The team also features Vice President Finance Barry Matthews, VP of Human Resources Rebecca Daly, Director of IT Jan Kwan Ng, and Head of Brand NICCI Hunter, ensuring strong operational, financial, creative, and digital capabilities.
| APPARATUS Website | apparatusstudio.com |
| Social Links |  |
| Phone Number | 6465279732 |
| Industries | |
| APPARATUS Headquarters Address | 124 W 30th St, New York, 10001 US |
| Company Size | 100-200 employees |
| Technologies | Alpine.js, Shopify, Django, Flask, Spring, Angular, Cloudflare, Tailwind CSS, ASP.NET, Laravel |
| Founded | 2012 |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-09-21 |
Competitors
Estimated Website Traffic
The chart shows a growth in traffic to the apparatusstudio.com website. In September, traffic increased to 51423, compared to 49899 in the previous month. The highest traffic in 2026 was recorded in January, reaching 90554 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
APPARATUS's workforce includes employees across a wide range of tenure levels.
14% have been with the company for 1 to 2 years9% have been with the company for 3 to 4 years23% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years36% have been with the company for more than 11 years
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APPARATUS Corporate Information: FAQ
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