APPARATUS: Detailed Company Information & Corporate Profile

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Summary

APPARATUS is a New York‑based luxury goods company established in 2012 that crafts high‑end products for discerning consumers.

With a dedicated workforce of between 100 and 200 employees, the firm generates annual revenue in the $10 million to $50 million range, reflecting steady growth within its niche sector.

The leadership roster includes founder Muhammad Bilal, Senior Vice President Operations Tracey Walther, and Senior Vice President Manufacturing Melissa Noonan, among others. The team also features Vice President Finance Barry Matthews, VP of Human Resources Rebecca Daly, Director of IT Jan Kwan Ng, and Head of Brand NICCI Hunter, ensuring strong operational, financial, creative, and digital capabilities.

APPARATUS Websiteapparatusstudio.com
Social Links
linkedIn
Phone Number6465279732
Industries
APPARATUS Headquarters Address124 W 30th St, New York, 10001 US
Company Size100-200 employees
TechnologiesAlpine.js, Shopify, Django, Flask, Spring, Angular, Cloudflare, Tailwind CSS, ASP.NET, Laravel
Founded2012
Estimated Annual Revenue$10M - 50M
Updated:2026-09-21

Competitors

Name
Founded
Type
Employees
2015Privately
Held
10-50
2018Privately
Held
1-10
2012- 500-1000
2016- 100-200

Estimated Website Traffic

The chart shows a growth in traffic to the apparatusstudio.com website. In September, traffic increased to 51423, compared to 49899 in the previous month. The highest traffic in 2026 was recorded in January, reaching 90554 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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APPARATUS's workforce includes employees across a wide range of tenure levels.

14% have been with the company for 1 to 2 years9% have been with the company for 3 to 4 years23% have been with the company for 5 to 7 years18% have been with the company for 8 to 10 years36% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from APPARATUS
Tracey Walther
Tracey WaltherSenior Vice President Operations
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Melissa Noonan
Melissa NoonanSenior Vice President of Manufacturing
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Barry Matthews
Barry MatthewsVice President Finance
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Tommy Dobrzynski
Tommy DobrzynskiVice President - Interiors
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Sam Robinson
Sam RobinsonFounding Partner and Head of Operations
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NICCI HUNTER
NICCI HUNTERHead of Brand
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Francis Lewis
Francis LewisFinance Manager
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Rebecca Daly
Rebecca DalyVP of Human Resources
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Jan Kwan Ng
Jan Kwan NgDirector of IT
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Candice Hernstad
Candice HernstadSenior Creative Producer
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Lauren Paik
Lauren PaikDigital Director
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Magnus Jonsson
Magnus JonssonAssembly Associate
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Olive Jones
Olive JonesAssembly Associate
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Jessica Soha
Jessica SohaDirector of Procurement
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Wei Mun Lai
Wei Mun LaiCraft Associate
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APPARATUS Corporate Information: FAQ

APPARATUS operates in the Luxury Goods industries. More details can be found on the official website: apparatusstudio.com.
APPARATUS has offices located in New York, US.
The headquarters of APPARATUS are located in New York, United States.
You can contact APPARATUS by phone at 6465279732.
APPARATUS currently employs 100-200 people.
Well-known competitors of APPARATUS include Alloy LED, Sabai, Exo-s and iKrusher.

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