Alfalfa: Detailed Company Information & Corporate Profile
Summary
Alfalfa is a Hoboken‑based food services firm that began in 2018, growing to a team of 100–200 employees with annual revenue between $10 million and $50 million.
The company’s leadership blends culinary expertise and business acumen: Co‑Founders Daniel Londono (Co‑CEO) and Andrew Arrospide drive strategy while COO David Salzano MBA oversees operations. Head of People Operations Darcelle Canazon shapes the culture, Hassen Ortiz heads technology, and Juan Pablo Otero Osorio coordinates marketing and design. Culinary talent includes Senior R&D Chef Karlee Rotoly, Quality & Food Safety Manager Anaïs Tardy, Senior baker Layla Thorn, and baristas Dominic Crisonino and Molly Guiney.
Alfalfa’s diverse team also features a Sales Associate, Operations Superintendent Henry Coto, Video Editor Alexis Berton, and designer‑chef Juan Pablo Otero Osorio. Their integrated approach to people, technology, and food quality positions the company for continued growth in the competitive food services market.
| Alfalfa Website | eatalfalfa.com |
| Social Links |    |
| Industries | |
| Alfalfa Headquarters Address | 1110 Washington St, Hoboken, New Jersey, 07030 US |
| Company Size | 100-200 employees |
| Founded | 2018 |
| Estimated Annual Revenue | $10M - 50M |
| Updated: | 2026-09-17 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2016 | Privately Held | 100 - 250 | |
| 2011 | Privately Held | 100 - 250 | |
| 2012 | Privately Held | 100 - 250 | |
| 2014 | Privately Held | 25 - 100 |
Estimated Website Traffic
The chart shows a decline in traffic to the eatalfalfa.com website. In August, traffic decreased to 7784, compared to 40335 in the previous month. The highest traffic in 2026 was recorded in January, reaching 138874 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Alfalfa's workforce includes employees across a wide range of tenure levels.
11% have been with the company for 1 to 2 years17% have been with the company for 3 to 4 years17% have been with the company for 5 to 7 years17% have been with the company for 8 to 10 years39% have been with the company for more than 11 years
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Alfalfa Corporate Information: FAQ
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