Affinity Group, Inc.: Detailed Company Information & Corporate Profile
Summary
Affinity Group, Inc., headquartered in the United States, operates with a workforce of 200–500 professionals and specializes in promotion services tailored for niche markets. Its core capabilities encompass direct mail and email marketing, strategic planning, membership management, brand development and management, as well as e‑commerce strategy. The firm also produces RV‑related events and shows, providing end‑to‑end event production that supports industry stakeholders.
The organization’s leadership team blends seasoned marketers and operational experts. Key figures include Vice President and General Manager Scott Blanc, Marketing Manager Sarah Wilson of rvSearch.com, and Marketing Director Jay Helland, among others who oversee sales, strategy, and creative design. Together they deliver integrated promotion solutions that combine data‑driven outreach with experiential engagement.
With a focus on delivering measurable brand impact, Affinity Group leverages its multidisciplinary expertise to connect audiences through targeted mail, digital campaigns, and immersive event experiences.
| Affinity Group, Inc. Website | rv.campingworld.com |
| Industries | |
| Company Size | 200-500 employees |
| Specialities & Services | Direct mail and email marketing, strategic planning, membership management, brand development and management, e-commerce strategy, production of RV-related events and shows |
| Updated: | 2026-09-10 |
Estimated Website Traffic
The chart shows a decline in traffic to the campingworld.com website. In August, traffic decreased to 8201895, compared to 9646618 in the previous month. The highest traffic in 2026 was recorded in March, reaching 14041585 visits.
Workforce Turnover
Number of employees switched from or switched to
Departmental sample breakdown
Length of Employment
Affinity Group, Inc.'s workforce includes employees across a wide range of tenure levels.
3% have been with the company for 3 to 4 years97% have been with the company for more than 11 years
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Affinity Group, Inc. Corporate Information: FAQ
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