AFFINA: Detailed Company Information & Corporate Profile

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Summary

AFFINA, founded in 1973 by Phu Nguyen Thi Trong and headquartered in Peoria, IL, is an outsourcing firm that supports businesses across North America with a workforce of 1,000‑5,000 employees and annual revenue between $50 million and $100 million.

The company delivers comprehensive solutions in customer care, inbound sales & order taking, analytics & market research, literature & product fulfillment, and back‑office processing, helping clients streamline operations and improve customer engagement.

AFFINA’s leadership team includes Tony Cerce as Vice President of Business Development & Strategy, Thong Pham heading Growth & Marketing, Co‑Founder Michael Cusano serving as Chief Partnership Officer, along with other specialists such as Matthew Baker (Chief Technology Officer) and Kim Phung (Client Services), driving innovation and client success.

AFFINA Websiteaffina.com
Industries
AFFINA Headquarters Address2001 Ruppman Plaza, Peoria, IL, 61614 US
Company Size1000-5000 employees
Specialities & ServicesCustomer Care, Inbound Sales & Order Taking, Analytics & Market Research, Literature & Product Fulfillment, Back Office Processing
Founded1973
Estimated Annual Revenue$50M - 100M
Updated:2026-10-05

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Length of Employment

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AFFINA's workforce includes employees across a wide range of tenure levels.

2% have been with the company for less than 1 year6% have been with the company for 1 to 2 years6% have been with the company for 3 to 4 years2% have been with the company for 8 to 10 years84% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
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Christopher Burke
Christopher BurkeFractional Head of Marketing
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Tony Cerce
Tony CerceVice President, Business Development & Strategy
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Thong Pham
Thong PhamHead, Growth & Marketing
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Michael Cusano
Michael Cusano(Co-Founder) Chief Partnership Officer (CPO)
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florence malone
florence malonetolas/labelig
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Brian Barth
Brian BarthManager, Learning & Development
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Angela Ladd
Angela LaddDS3 at AFFINA
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Ryan Bono
Ryan BonoGrower Licensing
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Matthew Baker
Matthew BakerChief Technology Officer
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Anna Conlon
Anna ConlonAdministrative Assistant
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Phong Tran
Phong TranBack End Developer
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Kim Phung
Kim PhungClient Services
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AFFINA Corporate Information: FAQ

AFFINA operates in the Outsourcing industries. More details can be found on the official website: affina.com.
AFFINA has offices located in Peoria, US.
The headquarters of AFFINA are located in Peoria, United States.
AFFINA currently employs 1000-5000 people.

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