AdTheorent: Detailed Company Information & Corporate Profile
Summary
AdTheorent is a promotion firm headquartered in New York City that leverages digital marketing to deliver targeted advertising solutions across mobile media platforms.
Its technology stack blends big data, machine learning and artificial intelligence with cross‑device and predictive targeting to create privacy‑forward campaigns that focus on performance outcomes. The company incorporates geo‑intelligence, a relationship graph, and advanced yield management for optimal audience reach.
With an employee base of 200–500, AdTheorent generates between $25 million and $100 million in annual revenue and is classified under SIC code 7311. It operates within the New York Metropolitan Area DMA and its current corporate structure is “merger pending.”
The leadership team includes Indir Avdagic as Head of Product & Information Security & Privacy (CISO/CPO), Ethan London overseeing product management, Andrew Goldberg in charge of sales, and several senior specialists in data science, design, engineering, and partnerships who drive the company’s technology and growth strategies.
| AdTheorent Website | cadent.com |
| Social Links |    |
| Industries | |
| AdTheorent Headquarters Address | 330 Hudson Street, New York, 10013 US |
| Company Size | 200-500 employees |
| Specialities & Services | Digital Marketing, Mobile Media, Big Data, Mobile Advertising, Machine Learning, Artificial Intelligence, Cross-Device Targeting, Predictive Targeting, Relationship Graph, Geo-Intelligence, Privacy-Forward, Peformance-First |
| SIC Code | 7311 |
| NAICS Code | 541810 Advertising Agencies |
| DMA Code | New York Metropolitan Area |
| Founded | 2012 |
| Operating Status | Merger Pending |
| Updated: | 2026-09-10 |
Competitors
Name | Founded | Type | Employees |
|---|---|---|---|
| 2007 | Privately Held | 25 - 100 | |
| 2004 | Privately Held | 100 - 250 | |
| 2010 | Privately Held | 25 - 100 | |
| 2007 | - | 1000-5000 |
Estimated Website Traffic
The chart shows a decline in traffic to the cadent.com website. In August, traffic decreased to 2077, compared to 2116 in the previous month. The highest traffic in 2026 was recorded in January, reaching 2243 visits.
Workforce Turnover
Length of Employment
AdTheorent's workforce includes employees across a wide range of tenure levels.
9% have been with the company for 1 to 2 years30% have been with the company for 3 to 4 years22% have been with the company for 5 to 7 years13% have been with the company for 8 to 10 years26% have been with the company for more than 11 years
AdTheorent Corporate Information: FAQ
Data Privacy
GDPR COMPLIANT
SignalHire complies with the General Data Protection Regulation (GDPR). SignalHire follows GDPR requirements, including but not limited to rights of data subjects to access, correct, or delete their personal information and supports the right to be forgotten.
CCPA COMPLIANT
SignalHire is CCPA-compliant and provides California residents the right to know, access, opt out, and request deletion of their personal data.
