Optimize Partners

Digital Analyst (Optimize Partners)

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About

  • Location
    New York, NY, United States
  • Salary ($ per year)
    80000
  • Category
    Middle
  • Employment type
    Full time

Skills

  • JavaScript
  • Google Analytics
  • JSON
  • Adobe Tag Manager

Description

Our client, a digital media and publishing company, is looking to hire a Digital Analyst. The ideal candidate will possess a rich mix of business, technical, and process expertise. They will work alongside the business to capture, manage, and act on customer data and insights across various digital products and services.

Responsibilities:

  • Work closely with product and marketing and UX to develop a deep understanding of major sites and mobile apps
  • Define clear performance objectives and KPI's
    Develop measurement plans
  • Propose tools and reports to measure and act on data
  • Implement data collection technologies in support of measurement plans
  • Drive better understanding of customers
  • Define a JSON data and event layer for each new digital property
  • Administer analytics tag manager and write custom collection code when necessary
  • Perform data audits, QA and improve existing analytics
  • Implement and deploy A/B tests, survey intercepts, and other tools to aid in measuring the experience of users

Qualifications:

2+ years of following:

  • Javascript (specifically for collecting and passing data)
  • HTML
  • JSON
  • Adobe Dynamic Tag Manager / Launch
  • Adobe Analytics, Google Analytics, Optimizely and Qualtrics Intercept

Offered benefits

N/A

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