Experian

Product Analyst (Experian)

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About

  • Location
    New York, NY, United States
  • Category
    Middle
  • Employment type
    Full time

Description

Experian Marketing Services (EMS), a global provider of integrated consumer insights, targeting, data quality and cross-channel marketing technologies is leading the way in digital marketing and data analytics. Our Marketing Suite consists of several Software-as-a-Service technology platforms that assist marketers in the planning, execution and measurement of direct marketing to include digital, social, mobile and traditional marketing. Our global client base includes the world’s most recognizable brands, including Target, Starbucks, Williams Sonoma, Hilton, DIRECTV, Neiman Marcus and Citigroup.The EMS Global Product Management team manages our marketing products, driving the product planning and execution throughout the product lifecycle. The product management team seeks an experienced product analyst to develop prioritization frameworks for the product group and measure success and ROI on product investments. In this role, the product analyst will build models as inputs into prioritization, develop clear success criteria and report on product and feature KPIs. Additionally, the product analyst will conduct root cause analysis on any features or products not meeting goals to determine a course of action to improve the product.

 

Responsibilities include, but are not limited to:

 

Develop prioritization framework and ensure justification metrics clearly captured for all feature requests.Determine KPIs for each feature and mechanism to measure KPIs.Maintain product scorecard indicating goals and actual measurement for product ROI.Analyze features that are not meeting success thresholds and develop recommendations to improve product adoption and utilization.Apply learnings to prioritization framework to inform future decisions.

 
Qualifications
 
 

Experience required


3+ years’ experience in a product strategy, product analyst, portfolio management, business analyst, product management or finance role with direct experience working on prioritization frameworks, ROI, product scorecards and scoring models.
Experience working with product management, product marketing, sales and client services teams with the aptitude to understand business drivers. Management consulting experience is a plus.
Exceptional verbal, written and interpersonal communication skills.
Ability to sift through large quantities of data and clearly articulate the key insights that matter most.
Must be a self-started, have strong attention to detail and be confident with ambiguity.
Experience with software-as-a-service, digital marketing, CRM, campaign management, marketing automation, data management, or digital analytics technologies preferred.
Bachelor’s degree required. MBA preferred.
Experience required


3+ years’ experience in a business analyst, product management or finance role with direct experience working on prioritization frameworks, ROI and scoring models.
Experience working with product management, product marketing, sales and client services team with the aptitude to understand business drivers.
Exceptional verbal, written and interpersonal communication skills.
Ability to sift through large quantities of data and clearly articulate the key insights that matter most.
Must be a self-started, have strong attention to detail and be confident with ambiguity.
Experience with software-as-a-service, digital marketing, CRM, campaign management, marketing automation, data management, or digital analytics technologies preferred.
Bachelor’s degree required. MBA preferred.

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