ASK.FM

Marketing Manager (ASK.FM)

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About

  • Location
    Kiev, Kyiv City, Ukraine
  • Category
    Senior
  • Employment type
    Full time

Description

 

ASK.FM is welcome a dynamic, restless, and persistent Marketing Manager to lead our growth marketing and conversion funnel optimization.
You’ll be able to apply your knowledge and experience while learning something new every day. It will be about pairing data and instinct, pairing quality validation with scaling at quantities, pairing product value with ROI calculations. All this to pursue the never-ending quest for finding more and more people who discover the value of our product.

 

You do:
1. establish cash efficient growth strategy supporting the objective to grow the user base more than X2 times. Including, but not bound or limited to:
- drive ASO strategy and execution to deliver organic customer growth;
- develop and implement a testing process to identify the most effective and efficient ways to grow the product;
- generate data-driven hypotheses and test, scale and optimize marketing campaigns to drive key user actions on the platform cost-effectively;
- create and optimize ROI positive Referral program;
2. drive monetization of the product by optimizing viral programs and launching new levers for growth;
3. lead all reporting on the performance of campaigns against the hypotheses, goals and key metrics (CAC, LTV, etc.).

You should have:

  • creative approach paired with strategic thinking;
  • solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward;
  • growth track record, with samples and results of past campaigns;
  • funnel optimization, viral optimization track record;
  • expertise in UI/UX best practices;
  • in-depth knowledge of Adwords, Facebook, Firebase, Appsflyer, Tableau.

 

You should be:

  • fearless and creative;
  • measuring everything;
  • able to admit failure;
  • never stopped by failure;
  • getting things done but;
  • never considering them done.

 

Company offers:

  • work with a global brand in dynamic international company;
  • social guarantees, health insurance and other benefits;
  • 20-day paid vacation, paid sick leave, medical insurance;
  • training, conferences, courses;
  • 50% compensation of foreign language courses and sport sections.

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