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Sensation International BV

Sensation International BV

Sensation commenced in Amsterdam in 2000, and since then about two million people across the world have experienced one of the most spectacular dance and music phenomena in the world. The first ever Sensation took place at the Amsterdam ArenA – home of Ajax football club, and was experienced by 20,000 clubbers. The following year, Sensation as we know it was born. As a tribute to his brother Miles, who helped found ID&T before sadly dying in a car accident, Duncan Stutterheim, Sensation founder, asked visitors to dress in white as people did at Miles’ funeral. Numbers had doubled from the first year, and eighty percent of the 40,000 attendees did so, creating an image so staggering that the dress code has remained the same ever since.
Company size
10,001+ employees
Event creation, Dance music, Dance events, Sponserships

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