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r-2w Consulting

r-2w Consulting

Strategic consulting group partnering with various clients for product development and positioning, pricing, market planning and retail. Specializing in B2B/B2C technology and consumer electronics to drive lower funnel objectives in key areas for purchase. • Leverage 25+ years of marketing and technology experience in business development + client services to strategically lead technology products through market assessment, competitive review, claims analysis, creative communication development, integrated communication plans and retail/distribution approaches • Utilize quantitive/qualitative research including conjoint analysis, decision models and regression for trend/category analysis to (re)position products capitalizing on target segments for increases in sales and long-term equity • Evaluate behavioral influencers through traditional (print, TV, sponsorship, online/video, POS) and non-traditional (social networking, green associations, mobile technology, etc.) media to craft loyalty and engagement messaging • Develop high impact communication plans pinpointing vertical positioning, product distinction and price/value proposition to meet sell-in objectives Category/vertical experience includes consumer electronics, advanced technology, alternative/green energy, digital, retail, and e-commerce Current & past clients include DSM, Innowave, Critigen, Plantronics, CH2M Hill, Syntax-Brillian, Olevia, Vivitar, Pony, Proctor & Gamble, General Motors, Cymer and various others
San Francisco, CA
Company size
10,001+ employees
Product Development, Market Planning

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