Bullfrog Spas: Detailed Company Information & Corporate Profile

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Summary

Bullfrog Spas is a U.S.-based manufacturer of hot tubs and spa systems headquartered in Herriman, Utah. Since its founding in 1996, the company has grown to a team of 500–1,000 employees and reported revenues between $100 million and $500 million. Bullfrog specializes in complete hot‑tub solutions—including hot tubs, spas, accessories, jetting systems for both above‑ground and in‑ground models, and installation kits for in‑ground spa setups—serving the consumer goods sector under SIC code 5099.

The organization operates independently within the Salt Lake City metropolitan area and is led by a cadre of vice presidents covering finance, people & culture, manufacturing operations, business development, retail, sales, information technology, along with executive leadership from President Dan Sjoblom and Vice President Finance Justin Romrell.

Bullfrog Spas Websitebullfrogspas.com
Social Links
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Phone Number1-801-565-8111
Industries
Bullfrog Spas Headquarters Address7185 W 11800 S, Herriman, Utah, 84096 US
Company Size500-1000 employees
Specialities & ServicesHot Tubs, Spas, Hot Tub Accessories, Hot Tub Jetting Systems, In-Ground Hot Tub Jetting, In-Ground Spa Installation Kits
SIC Code5099
NAICS Code423990 Other Miscellaneous Durable Goods Merchant Wholesalers, 425110 Business to Business Electronic Markets, 425120 Wholesale Trade Agents and Brokers, 443142 Electronics Stores, 444190 Other Building Material Dealers, 451110 Sporting Goods Stores, 451120 Hobby, Toy, and Game Stores
DMA CodeSalt Lake City Metropolitan Area
Founded1996
Estimated Annual Revenue$100M - 500M
Operating StatusIndependent Company
Updated:2026-10-16

Competitors

Name
Founded
Type
Employees
1983Privately
Held
25 - 100
1996Privately
Held
500 - 1.0K
1979Privately
Held
25 - 100
1969Privately
Held
100 - 250

Estimated Website Traffic

The chart shows a decline in traffic to the bullfrogspas.com website. In September, traffic decreased to 137004, compared to 156944 in the previous month. The highest traffic in 2026 was recorded in January, reaching 231447 visits.

Workforce Turnover

Number of employees switched from or switched to

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Total employee turnover

Departmental sample breakdown

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Turnover activity captured in SignalHire's departmental sample ( employees):

Length of Employment

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Bullfrog Spas's workforce includes employees across a wide range of tenure levels.

12% have been with the company for 1 to 2 years12% have been with the company for 3 to 4 years15% have been with the company for 5 to 7 years12% have been with the company for 8 to 10 years50% have been with the company for more than 11 years

Former Employees: Role Changes

Role at Former Company
Role at New Company
Contact top employees from Bullfrog Spas
Justin Romrell
Justin RomrellVice President Finance
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Dan Sjoblom
Dan SjoblomPresident & Chief Executive Officer
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Marshall Hooper
Marshall HooperVice President of People & Culture
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Michael Simons
Michael SimonsVice President Manufacturing Operations
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Laura Bodily
Laura BodilyRetail Coordinator
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Todd Shannon
Todd ShannonVice President Of Business Development
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Ryan Pasley
Ryan PasleyVice President of Retail
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Adam Patrick
Adam PatrickVice President of Sales
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Whitney Hopkins
Whitney HopkinsDelivery Coordinator
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Cory
CoryVice President Information Technology
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Tab Birdsell
Tab BirdsellSales Specialist
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Seidy Gutierrez Reverol
Seidy Gutierrez ReverolParts Order Clerk
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Adriann Andrus
Adriann AndrusDivisional Retail Sales Manager
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Shane Kenefick
Shane KenefickSales Associate
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Rosa Bethelmy
Rosa BethelmyOperador de producción
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Brittany Franklin
Brittany FranklinSales Representative
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Bullfrog Spas Corporate Information: FAQ

Bullfrog Spas operates in the Consumption Goods industries. More details can be found on the official website: bullfrogspas.com.
Bullfrog Spas has offices located in Herriman, US.
The headquarters of Bullfrog Spas are located in Herriman, United States.
The current CEO of Bullfrog Spas is Jerry Pasley
You can contact Bullfrog Spas by phone at 1-801-565-8111.
Bullfrog Spas currently employs 500-1000 people.
Well-known competitors of Bullfrog Spas include ThermoSpas Hot Tub Products, Inc., MasterSpas, Sundance Spas and MAAX Spas Industries Corp.

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